Demand Management

Explanation

In demand management, new projectProjectA project is a temporary initiative with clearly defined objectives, resources, and a specific outcome. ideas, initiatives, or investment proposals are systematically collected and evaluated. The goal is to create transparency across all incoming project requests and to decide which initiatives should be pursued further.

Organizations use demand management to ensure that new projects align with strategic goals, available resources, and budget constraints. In many organizations, this process serves as the entry point to project portfolio managementProject Portfolio ManagementProject portfolio management refers to the centralized management of all projects within a company..

Digital tools support demand management through structured request forms, evaluation models, and approval workflows.

Synonyms and Abbreviations

• Project Request Management: management of incoming project ideas and initiatives
• Project Intake Management: structured process for collecting and evaluating project requests
• Idea Management: collection and evaluation of new ideas and initiatives